FitFlop Revamps Brand Strategy for Spring 2024
FitFlop, renowned for its ergonomic footwear, is undergoing a rebranding initiative in spring 2024 to drive its next phase of growth both domestically and internationally. The brand’s new campaign, titled ‘Smart Moves’, encompasses a refreshed aesthetic across all creative aspects, including color schemes, designs, and logos, aimed at engaging a younger demographic. Gianni Georgiades, CEO […]
Marcolin and GCDS Extend Global Licensing Agreement for Eyewear
GCDS, an Italian luxury brand, and eyewear manufacturer Marcolin have announcd the early renewal of their global licensing agreement. This agreement covers the design, manufacturing, and distribution of GCDS sunglasses and optical frames. GCDS, founded in 2015 by brothers Giuliano and Giordano Calza, has been collaborating with Marcolin since 2019. This partnership was established to […]
Phase Eight Launches Debut Childrenswear Collection
Phase Eight, a renowned British label celebrated for its occasion attire, is set to unveil its inaugural line of children’s clothing on January 25. Catering to girls aged 3 to 12, this exclusive collection showcases a variety of "mini-me" party dresses, as well as elegant ensembles perfect for weddings, christenings, and cherished family gatherings. Expressing […]
Shaping Children’s Fashion: 5 Brands to Watch
Mori British label Mori, known for its simple designs in soft, natural tones, offers a range of day and nightwear for babies and children, along with accessories like hats and booties. Their bestsellers include the Zip-Up Sleepover night suit, priced at £33, and the Mori Original Joggers at £25. Mori emphasizes sustainability, crafting many items […]
Fashion Brands’ Legacy in Super Bowl Advertising
FashionUnited presents a retrospective on iconic fashion commercials that have graced the Super Bowl screens over the years, as well as a glimpse into what’s to come for the 2024 game. 1987: Foot Locker Foot Locker made history as the first sports fashion brand to secure a spot on the Super Bowl ad roster in […]
Global Summit Addresses AI Safety and Fashion Industry Transformation
This week marked a historic occasion as the United Kingdom hosted the first-ever International AI Safety Summit. Attended by 28 nations, including major powers like the United States, China, and the European Union, the summit aimed to address the potentially "catastrophic" risks associated with the rapid advancement of artificial intelligence. British Prime Minister Rishi Sunak […]
Celebrating 20 Years of Peppa Pig: Trotters London’s Unique Collaboration
Trotters London, a renowned British children’s brand, has recently introduced an exclusive collaboration with Hasbro’s beloved character Peppa Pig, utilizing Liberty Fabric. This unique collection celebrates Peppa Pig’s 20th birthday and features a range of clothing styles for babies and girls, including dresses, tops, skirts, knitwear, and accessories. The fabrics used in the collection are […]
Kering Generation Awards Celebrate Innovation in Sustainability at Shanghai Fashion Week
Luxury conglomerate Kering and global innovation platform Plug and Play China have announcd the winners of the third Kering Generation Awards during Shanghai Fashion Week.Launched in 2018 as part of Kering’s sustainability strategy, these awards aim to recognize and support Chinese startups driving positive environmental and social change. This year’s focus was on circularity, with […]
Joules Unveils Magical Harry Potter Childrenswear Collection
Joules, the renowned British lifestyle brand, has introduced an exclusive collection of children’s clothing inspired by the beloved Harry Potter series. This collaboration, in partnership with Warner Bros. and Discovery Global Consumer Products, offers a range of apparel tailored for children aged between 5 and 12, aimed at bringing the enchanting world of the movies […]
British Beauty Week Encourages Jobseekers to Explore Thriving Industry
The UK’s beauty industry is valued at 20 billion pounds, and British Beauty Week (26th – 30th October) celebrates the success of local beauty brands. The Department for Work and Pensions (DWP) is seizing this opportunity to urge jobseekers to consider the wide array of roles available in the sector. With over 4,000 job openings […]