Category: Fashion Trends

Crafting Sustainability: Revolutionizing Fashion’s Cutting Room

1. The Urgency of Environmental Sustainability in Fashion Without a doubt, environmental sustainability is a pressing concern within the fashion industry today. With fashion accounting for a significant portion of carbon emissions and wastewater, both consumers and governments are demanding change. Legislative bodies are tightening regulations, making sustainability a non-negotiable for fashion businesses. Adapting quickly […]

Embracing the Chunky Sweater Trend for SS24

What it is: As the cooler seasons approach, chunky knits consistently emerge as a favorite, and SS24 is no exception. Designers have embraced the chunky sweater trend, showcasing pullovers with voluminous shapes, rounded sleeves, and exaggerated silhouettes. Despite the use of compact knit techniques, the designs maintain a bold presence, making distinct fashion statements. Why […]

Cosmetic Surgery and Photoshopped “Internet Celebrity Faces” are Destroying the Aesthetic Standards of the Next Generation

Recently, the Spanish fast fashion brand ZARA was embroiled in controversy over a makeup advertisement accused of "uglifying Asians," stirring up public opinion. The uproar stemmed from an advertisement marketed as "tailored for Asian women," featuring the popular Chinese supermodel Li Jingwen with almost no retouching on her face and natural freckles. This sparked contrasting […]

Fashion and Boutique are not Synonymous: Positioning Strategies in Business Operations

Since contemporary business operational vocabulary is translated, it implies that these terms are often misused, substituted, or even mistranslated in the Chinese context. Among them, the terms most relevant to refined culture include "luxury," "boutique" (sometimes "premium" in Chinese), "fashion," "trend," and "fast fashion," which are too numerous to list comprehensively. These terms not only […]

Fashion Enthusiasts, Look Here: Let Us Guide You Through Paris’s Hidden Gems

Thinking of Paris immediately evokes the image of the "Fashion Capital." Paris is the birthplace of numerous renowned luxury brands, including Hermès, Chanel, and Louis Vuitton, along with countless local independent brands. Shopping has become an indispensable part of everyone’s itinerary when traveling to Paris. However, apart from the must-visit Avenue des Champs-Élysées for shopping […]

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