The rise of remote working has significantly transformed the British wardrobe, with a recent study highlighting the nation’s increasing reliance on loungewear. According to a survey by digital department store Freemans, a substantial 80 percent of Britons now wear loungewear more frequently than traditional clothing. The survey, which included 1,000 UK participants, revealed that on […]
Redefining New York Fashion: Celebrating Heritage, Innovation, and the Rise of the ‘New Guard’
New York Fashion Week, once hailed as the vibrant epicenter of a fresh fashion movement, distinct from the established prestige of Milan and Paris or the avant-garde flair of London, has seen a decline in popularity in recent years. Gradually, New York has been criticized for leaning too heavily towards commercialism, playing it safe, and […]
Fashion Brands Make Strides in Super Bowl Marketing
The trend of celebrities attending the Super Bowl has gained prominence, with fashion brands seizing the chance to dress sports figures and connect with a demographic they hadn’t fully targeted before. Travis Kelce, the tight end for the Kansas City Chiefs, stood out in a custom Amiri black sequined bouclé suit, while his girlfriend, singer […]
Shopify Unveils Winter ’24 Edition with Semantic Search and Enhanced B2B Capabilities
Shopify’s Winter ’24 Edition brings forth a plethora of updates aimed at boosting merchant productivity and creativity. Among these updates is Semantic Search, an AI-powered storefront search feature designed to align with evolving customer search behaviors. Unlike traditional keyword matching, Semantic Search interprets buyer intent, enabling more intuitive search queries. For instance, if a customer […]
The Illusion of Clothing Recycling: A Closer Look at Fast Fashion’s Sustainability Claims
H&M’s flagship Paris store prominently features clothes boasting of being crafted from "recycled materials". In the previous year, 79 percent of the polyester used in their collections was sourced from recycled materials, with plans to achieve 100 percent recycling by the following year. H&M emphasized to AFP that recycling materials aids in lessening reliance on […]
Meta Introduces Labeling for AI-Generated Content on Social Media Platforms
In a recent announcment, Meta revealed its plans to implement labeling for images created using artificial intelligence (AI) on its Instagram, Threads, and Facebook platforms. The company stated that with the increasing difficulty in distinguishing between human and synthetic content, users desire clarity on where the boundaries lie. Recognizing this, Meta aims to address this […]
FitFlop Revamps Brand Strategy for Spring 2024
FitFlop, renowned for its ergonomic footwear, is undergoing a rebranding initiative in spring 2024 to drive its next phase of growth both domestically and internationally. The brand’s new campaign, titled ‘Smart Moves’, encompasses a refreshed aesthetic across all creative aspects, including color schemes, designs, and logos, aimed at engaging a younger demographic. Gianni Georgiades, CEO […]
Marcolin and GCDS Extend Global Licensing Agreement for Eyewear
GCDS, an Italian luxury brand, and eyewear manufacturer Marcolin have announcd the early renewal of their global licensing agreement. This agreement covers the design, manufacturing, and distribution of GCDS sunglasses and optical frames. GCDS, founded in 2015 by brothers Giuliano and Giordano Calza, has been collaborating with Marcolin since 2019. This partnership was established to […]
Phase Eight Launches Debut Childrenswear Collection
Phase Eight, a renowned British label celebrated for its occasion attire, is set to unveil its inaugural line of children’s clothing on January 25. Catering to girls aged 3 to 12, this exclusive collection showcases a variety of "mini-me" party dresses, as well as elegant ensembles perfect for weddings, christenings, and cherished family gatherings. Expressing […]
Shaping Children’s Fashion: 5 Brands to Watch
Mori British label Mori, known for its simple designs in soft, natural tones, offers a range of day and nightwear for babies and children, along with accessories like hats and booties. Their bestsellers include the Zip-Up Sleepover night suit, priced at £33, and the Mori Original Joggers at £25. Mori emphasizes sustainability, crafting many items […]